Become the Contractor Everyone in Your Area Calls First
We combine online marketing, SEO, and real-world marketing tools to help contractors generate exclusive leads, earn more reviews and referrals, and become the go-to contractor in their area.
Great Work Deserves Better Marketing
Most contractors do great work, but that doesn't always translate into a steady flow of new customers. Without a strong online presence and consistent local visibility, it's easy to get overlooked while established competitors win the jobs.
Paid advertising can be effective, but it gets expensive when it's your primary source of new business. And when you buy leads from third-party companies, the same homeowner may be sent to three or four competing contractors, forcing you to race to respond and compete on price for the same project.
Instead of relying on one source of leads, build a marketing system that works together. A strong website, targeted SEO, and consistent visibility both online and in your local community help more homeowners discover your business and give you a stronger foundation to grow from.
A Stronger Marketing System, Built in Two Steps
First, we build the foundation that helps homeowners find your business, learn about your services, and trust your company. Then, we build on that foundation with proactive marketing strategies designed to generate more leads and create new opportunities for growth.
Get Found Online
Build a professional online presence so homeowners can find your business, explore your work, and feel confident choosing you.
Generate Leads and Market Proactively
Go beyond waiting for customers to find you. Use targeted marketing strategies to reach more potential customers and create a consistent flow of new opportunities.
Build a Marketing Foundation That Works Together
Before investing heavily in lead generation, your business needs a strong foundation. We establish the online presence, systems, and marketing assets that help homeowners find you, learn about your services, contact your business, and remember you when they're ready to hire.
A. Online Profiles & Lead Capture
Get found, build trust, and make it easy for customers to reach you.
We set up and optimize your Google Business Profile and Facebook business page so homeowners can discover your company, explore your services, view your work, and read reviews.
We also establish a dedicated business phone number that forwards calls to your existing phone, giving you a more professional way to handle incoming leads while helping track calls and missed opportunities. With systems such as missed-call text-back and a CRM to organize incoming inquiries, you can respond to potential customers and keep track of leads without letting opportunities slip through the cracks.
We also set up the foundation for collecting customer reviews and making it easier for satisfied customers to leave feedback after a project.
B. Website & SEO Foundation
Give homeowners a place to learn about your business and find the services they need.
We build a professional, mobile-friendly website designed to showcase your work, explain your services, and make it easy for potential customers to contact you. Each website is structured with future SEO growth in mind, making it easier to add targeted service pages and location pages as your business grows.
Your base website includes:
- Home page
- About Us page
- Services page
- Project Gallery
- Contact page
- Thank You page
- Service Area page
- Terms and Conditions
- Privacy Policy
Rather than building a website that has to be reworked later, we structure it to support future SEO pages targeting specific services and locations, helping your business become more visible when homeowners search for the work you do.
C. Passive Physical Marketing
Keep your business visible even when you're not actively advertising.
We help you create branded physical marketing materials, including yard signs, job-site A-frame signs, business cards, and vehicle stickers. These keep your business name visible in your local community and make it easier for potential customers to remember you.
Each piece will include a QR code linking to a central page with your website, Google Business Profile, Facebook page, Referral Program form, and any other important pages. This gives homeowners an easy way to learn about your business, contact you, see and leave reviews, and refer their friends to you.
Don't Just Wait for Customers to Find You
Once your foundation is in place, it's time to actively create more opportunities. We use targeted marketing strategies to help your business reach homeowners who need your services, increase your visibility in the areas you want to work, and build a more consistent source of new leads.
A. Local SEO & Organic Growth
Get found when homeowners search for your services.
We build on your website and Google Business Profile to improve your visibility in local search results. This includes managing and optimizing your Google Business Profile, creating targeted service and location pages around the specific searches your ideal customers make, and developing useful local content that answers homeowners' questions.
We also work on building relevant backlinks from legitimate websites connected to your industry and service area, helping strengthen your website's authority over time.
Rather than filling your website with generic content or chasing thousands of low-quality links, we focus on making your business more relevant to the searches that can bring you actual customers.
B. Direct Mail Marketing
Turn completed projects into opportunities for the next one.
Your best marketing opportunity might be right next door to a home you've just finished working on. We help you use completed projects to reach nearby homeowners with targeted mailers featuring project photos, before-and-after results, and a special offer to encourage them to start their own project.
We can also target specific ZIP codes and neighborhoods where you want to win more business. This approach can be especially useful for services with shorter sales cycles and lower project values, where reaching more nearby homeowners can help generate additional opportunities.
Instead of sending generic mail and hoping for results, we make your marketing local, relevant, and connected to work you've already completed.
C. Google Local Services Ads
Connect with homeowners actively looking for a contractor.
Google Local Services Ads can put your business in front of homeowners searching for services you offer, often featuring your business near the top of Google results.
We help you get set up, complete the required verification steps, and establish your campaign so you can start receiving inquiries from potential customers.
Unlike traditional Google Search or Facebook advertising, Local Services Ads don't require the same ongoing campaign-management structure. Our service is focused on the initial setup, with no recurring management fee for this service. You pay Google for eligible leads according to its current pricing and billing rules.
It's another way to capture existing demand while your SEO and other marketing efforts continue building long-term visibility.
Ready to Get More Leads?
Everyone is custom. You don't need all of this at once. Let's build your custom plan for you.